@@ -1,1 +1,1 @@ - +First, check with booth vendors in your area. Make sure you know what they charge for this service (if anything -- some vendors provide it free) because those fees can add up. If they don't, and if you have your sales staff divided up as product specialists, it may make sense to send someone else who has more of an overall knowledge of the company (unless it happens to be a very specialized show). You also have a better opportunity for traffic flow through your booth. Select areas toward the front, near food stands, near restrooms, break areas, etc. -- any area that will naturally have more traffic. Your show paperwork will have explicit instructions for precisely how and when your booth must arrive. Colder temperatures cause more ice to form more quickly, but it will take a while for the ice bonds to become strong. Therefore, multiply the number of show attendees by .16 to get your "high interest attendees." 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