@@ -1,1 +1,1 @@ - +MILAN, Aug 11 (Reuters) - Italian fashion house Salvatore [https://app.photobucket.com/search?query=Ferragamo Ferragamo] said on Thursday it had struck a partnership with online luxury [https://www.exeideas.com/?s=shopping shopping] retailer Farfetch to expand its digital presence, [https://www.groundreport.com/?s=targeting targeting] younger [https://healthtian.com/?s=shoppers shoppers].<br> Ferragamo said it would use Farfetch's platform for its e-commerce and look to engage with a global Millennial and Gen Z luxury audience.<br> "Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally," said José Neves, the chief executive of Farfetch.<br> "Ferragamo's outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience."<br> Ferragamo, whose shoes have been worn by [https://www.reddit.com/r/howto/search?q=Hollywood%20legends Hollywood legends] such as Audrey Hepburn, has struggled in recent years to rejuvenate its image and appeal to younger luxury shoppers.<br> In its latest turnaround attempt, Ferragamo hired former Burberry Chief Executive Marco Gobbetti in January.<br> Gobbetti has pledged to double Ferragamo's sales to nearly 2.3 billion euros ($2.4 billion) in 2026 from last year by investing more in marketing and [https://www.bbcworldnewstoday.com/ BBC World News Today] communication, renovating stores and improving technology and the group's supply chain.<br><br>($1=0.9693 euros) (Reporting by Valentina Za; Editing by Federico Maccioni and Clarence Fernandez)<br> adverts.addToArray({"pos":"inread_player"})Advertisement